6th February 2019


RepairX will be taking place on 6th February in Dubai at The Metropolitan Hotel and will provide the opportunity for delegates to hear the very latest in trends, challenge what we know today and investigate best practice from the global collision repair market with a focus on how the regions market can further progress to a stronger and sustainable future.

RepairX is different from the normal conference routine, convention is challenged and questioned, talks follow the TedTalks style of being concise, entertaining and of course educational. RepairX will explore innovative ideas, use positive case studies and hear from established leaders in the sector.

Event Schedule


We have officially finalised the RepairX programme for this event. Please register your interest below for all the latest information.

Wednesday, 06

9.15:  Welcome and introduction

9.30:  Keynote – Our world has changed: Aqil Janahai, Dubai Government Workshop Division Head

10.00:  Global Automotive Outlook: Shelley Cheshire, CEO of Repair Talks

10.30:  The future has arrived – Middle East in spotlight: Alan Whaley, Chairman, AMENA Auto Association

11.00:  Networking break

11.30:  Road safety and the Repair: Thomas Edelmann, Managing Director, RoadSafetyUAE

12.00:  The Customer of the Future:  a millennial’s view: Lucy Cater, AkzoNobel Market Support

12.30:  The Impact of Technology in Collision Repair: Thomas Wuertz, Development Manager –Body and Paint, Mercedes Benz Cars Middle East

13.00:  Networking lunch

14.00:  New world, New business: Eleni Kitra, Strategic Business Development for Automotive and Financial Services, MENAP , Facebook

14.30:  Setting the standards: Chris Weeks, Head of NBRA (UK Automotive Trade Association)

15.00: The Talent Factory: Vipul Dave, Sales Manager, Thatcham Research

15.30: Networking break

16.00:  Common Ground – panel session

16.30:  The influence of AI in motor claims and repair

17.00:  Final thoughts summary

17.30:  Cocktail and drinks on Rooftop Terrace

9.15  Welcome and introduction

9.30  Keynote – Our world has changed: Aqil Janahai, Dubai Government Workshop Division Head:
Mr.Aqil Janahai is well renowned across the automotive sector in the region, with an enormous amount of experience of the industry,  his vision and passion are  to see continuous improvement of professional standards. In this opening keynote session, Mr.Aqil will share with us his own story and view on the middle east automotive sector.

10.00  Global Automotive Outlook: Shelley Cheshire, CEO of Repair Talks:
with an estimated worth of over $200 billion the global collision repair market continues to experience growth and a number of diverse business models have developed in different regional markets. This session highlights the key global drivers which are influencing the middle east market and will take a look into the various challenges and opportunities that the global trends are creating.

10.30  The future has arrived – Middle East in spotlight: Alan Whaley, Chairman, AMENA Auto Association: 
The automotive industry across the region has seen some tremendous change over the last 24 months which has created instability and uncertainty across the automotive landscape. The reason for change has never been more critical, in this session Alan Whaley, Chairman of the region’s automotive association AMENA Auto will discuss how the supply chain and value proposition of yesterday are no longer relevant for today’s challenging regional business model.

11.00  Networking break

11.30  Road safety and the Repair: Thomas Edelmann, Managing Director, RoadSafetyUAE:
As roads across the UAE become safer through the campaign to increase driver standards and educate the driver, the focus is now shifting towards the actual car, how safe is the vehicle post repair? Thomas Edelmann an acclaimed and well recognized advocate for improving road safety standards will share his own experiences around the concern for safe repairs.

12.00  The Customer of the Future:  a millennial’s view: Lucy Cater, AkzoNobel Market Support: 
Millennial stereotypes make good headlines, but they’re often just that, as a customer group, they have enormous revenue opportunities for the automotive industry, but does your business model meet their demands, what are their expectations? As a millennial and a new motorist, Lucy will share her thoughts and highlight the millennials thinking and needs.

12.30  The Impact of Technology in Collision Repair: Thomas Wuertz, Development Manager –Body and Paint, Mercedes Benz Cars Middle East: 
The increasing level of technology in the modern vehicle brings with it complexity for the repair and claims process. Mercedes are at the forefront of leading the technology drive with many vehicles in their range carrying the very latest in safety features, most of which are fast becoming a standard feature across many other brands found in the Middle East market. This session will highlight the latest levels of technology and what impact this has on the repair process, costs and methods needed to ensure a safe repair is completed.

13.00 Networking lunch

14.00  New world, New business: Eleni Kitra, Strategic Business Development for Automotive and Financial Services, MENAP , Facebook: 
Eleni has over 2 decades’ experience in Strategic Business Management and Marketing roles in global companies, has worked as Head of Sales and Marketing in Sony, Commercial Manager for Multichoice, MD Digital for OMD Group, in this session Eleni will discuss how consumers are changing how they engage with automotive businesses, what strategies and tools can the auto aftermarket utilize to ensure they connect with customers

14.30  Setting the standards: Chris Weeks, Head of NBRA (UK Automotive Trade Association): 
Chris will discuss the journey of establishing a minimum standard for collision repair business, using the journey the UK market took, its challenges but critically why the industry in the region needs a recognized standard of it is to move forward.

15.00 The Talent Factory: Vipul Dave, Thatcham Research: 
Appointing the right people for your business is a constant challenge, the majority of profit generated from the repair business is linked to having a skilled and motivated workforce. Companies that fail to invest in future technologies and technical skills will find it more and more difficult to deliver the services and run the risk of being left behind. Even with this risk, many businesses still place little focus on upskilling their workforce, and there are many, quite valid reasons for this. In this session Thatcham Research will explore some strategies that regardless of location that can help you achieve a robust training and development programme for your people satisfying the need for Continuing Professional Development.

15.30 Networking break
A panel of key industry stakeholders will discuss and debate the next steps for the regions automotive sector, what future strategies can work taken from best practice examples.

16.30  The influence of AI in motor claims and repair

17.00 Final thoughts summary

17.30  Cocktail and drinks on Rooftop Terrace

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